As a Professor Green fan I thought I better take note of his latest appearance in the Relentless Energy Drink advert. This is the first TV ad Relentless Energy Drink have produced so not only is it a big deal to them, their customers (us) have high expectations!
Professor Green has been chosen to be an ambassador for Relentless Energy Drink throughout 2012, working on a number of special promotional projects for the beverage. To be honest, it’s the perfect ambassadorship: both share a dedication to their art, both are defiant in the face of compromise, and both live life to the full in a truly No Half Measures way.
It was said that, the brand partnership will see the rapper appear in the Coke-owned energy drink’s first ever TV commercial, which Green himself will reveal at a special event in East London this August. Having seen the promotions for 17 Days and Nights and Then Some by PUMA YARD I was surprised to see the release of the advert appear on Twitter yesterday.
If you haven’t heard about The PUMA YARD already then check out the following link to find out the list of DJs, Club nights as well as live performances from chart topping acts, Professor Green, Groove Armada and Gyptian www.puma.com/news/17-days-and-nights-and-then-some.
On working with the brand Professor Green said ‘When I’m working with a brand, it’s important that the brand fits with me and I fit with the brand. With Relentless Energy Drink and their ‘no half measures’ motto I feel there’s the perfect fit between the two of us, you know I don’t do things by halves”. Check out the TV ad below, released 6th of August.
Relentless Energy Drink TV commercial feat. Professor Green (60sec)